The Ruby, known in Pakistan as Yaqoot, is among the most coveted gemstones on earth — prized for its intense red colour and, for many, its astrological significance. This guide explains how to judge a natural Ruby's quality and buy with confidence.
Colour is Everything
A Ruby's value is driven first by colour. The most sought-after shade is a vivid, pure red — often called "pigeon blood" — with strong saturation and even distribution. Stones that lean too dark, brownish or pink are less valuable. Fine Rubies also show a lively internal glow under natural light.
Clarity and Natural Inclusions
Natural Rubies carry the marks of their geological formation. Tiny inclusions, colour zoning and subtle asymmetries are signs of authenticity — not defects. A flawless, very cheap "Ruby" is almost always glass or synthetic.
Treatment & Certification
Many Rubies are heated to improve colour; this is common and accepted when disclosed. For higher-value stones, ask for a certificate of authenticity and independent laboratory testing.
Buying Ruby in Pakistan
At Pure Gems we deal in 100% natural Ruby, priced honestly per carat and delivered across Pakistan — Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Multan and nationwide — with Cash on Delivery and a hassle-free return policy.